GMC Will Be A Professional Grade
Published Thursday, 26 May, 2011 by Blog Admin. Categories: News.
General Motors wants to take their updated GMC models to the next "Professional" level. Not only will the company continue producing family vehicles like the GMC Yukon Denali, but they'll also increase concentration on utility vehicles.
Mark Reuss, GM president of North America, says GM has used a "two-brand approach to trucks, to take on our competition that has one." But the strategy hasn't been executed well, he says. "We need to make sure that we drive the differentiation in the product and the price to create that separation that we know we can on GMC and Chevrolet…